enterprises within Greece and abroad. SWOT was established in May 2013, following the realization of the market’s need for professional representation and specialization in the tourism sector, which our team served for the last decades, having a background in leading national and international tourism organizations.
SWOT’s name, acronym for Simple Way Of Tourism, has also a broader and more fundamental sense, with our initials being defined as: Strengths, Weaknesses, Opportunities, Threats, data which we examine and process for every company we collaborate with and constitutes the values of marketing and strategic business plans.
We develop tourism…in a simple way!
SWOT | Simple Way Of Tourism is the official organizer of the Business Travel Professionals Forum (BTPF), the leading B2B Forum in Greece, with the participation of top hotels, travel agencies and companies and the official organizer of Boutique Hotels & Villas Forum (BHVF) where small lodgings from all over Greece and abroad can promote their enterprises and their services to the tourism professionals (travel agents & suppliers).
The Business Travel Professionals Forum (BTPF) is an annual B2B Forum, which gives the opportunity to exhibitors (Hotels) to meet, introduce and above all create cooperation opportunities by communicating
“face to face” with the decision makers of the most important companies and travel agencies (DMC’s, PCO’s, MICE, Business Travel, Leisure, Tour Operators & Wholesalers), who materialize corporate travel, corporate events and leisure travel in Greece.
A participation in the BTPF is synonymous with the benefits and the efficiency for each participant company.
The goal of BTPF is the achievement of making as many contacts and cooperation agreements as possible between the participants, in order to develop direct relations with the market protagonists, by meeting the best… with the best!
These exclusive lodgings have the opportunity through direct B2B meetings with travel agencies and suppliers from Greece to develop cooperative relationships in order to increase their sales and their services.
During the Boutique Hotels & Villas Forum travel agencies and suppliers will get in touch with the lodgings representatives and learn more about their product in order to promote them to their worldwide customer network.